There have been quite a few of these "price debunking" articles in the past year, as if we all finally figured out that we're getting screwed. Software's markup is similarly ludicrous, since there's very little variable cost to serving up extra copies--even with cloud-based systems.

Another one on $550 chinos: http://www.nytimes.com/2010/04/29/fashion/29ROW.html

Also, anyone else find this "killer app" notion in clothing to be funny? It's like Bonobos claiming they've solved the "saggy butt problem" with a "curved waistband." Genius!