> What would be the alternative

That's the point, there is not alternative at the moment. Breaking up monopolies allows competition and an alternative provider when something like this happens.

Gotcha, yes. Or a least regulate the said monopoly so they provide clear and open guidelines in regard to their policies.

Trust busting or restricting Googles ability to conduct their business as they see fit.

Not something needed in a functioning market but if a company decides and manages to dominate a certain market, the rules change one way or another.

PS: I'm deliberately avoiding the word "monopoly". It's not required in most jurisdictions.

Anti-Trust Legislation.

I’m surprised to see that sentiment echoed several times on HN. I’m all about it.