Not really. It's a little more complex, as I've learned.
* Early 2000's: Newspaper uses soon to be outdated technologies and eyeballs strategy.
* Mid 2000's: Housing boom allows newspaper to rake in cash and hire lots of help.
* 2007: Housing crash kills your advertising revenue, exposes bloat and deteriorating revenue in classifieds.
* 2007-2008: Unless you're the NYTimes, your 10-year-old CMS/publishing platform offers you almost no way to innovate.
* 2008: You throw yourself into the online world as much as possible, but you aren't sure if you can afford to invest in your long-term future (MUST. MAKE. MONEY. NOW.).
* 2008-2009: Massive uncertainty and an identity crisis of great proportions.
Not really. It's a little more complex, as I've learned.
* Early 2000's: Newspaper uses soon to be outdated technologies and eyeballs strategy. * Mid 2000's: Housing boom allows newspaper to rake in cash and hire lots of help. * 2007: Housing crash kills your advertising revenue, exposes bloat and deteriorating revenue in classifieds. * 2007-2008: Unless you're the NYTimes, your 10-year-old CMS/publishing platform offers you almost no way to innovate. * 2008: You throw yourself into the online world as much as possible, but you aren't sure if you can afford to invest in your long-term future (MUST. MAKE. MONEY. NOW.). * 2008-2009: Massive uncertainty and an identity crisis of great proportions.