Well, I've always been a fan of the 37signals school of thought around bringing simplicity to web applications. You know - the whole "Getting Real" thing.
The way I see it, this has a better business model than a lot of web startups nowadays. At the very least, we've got a slow "burn rate" seeing as how we've spent about 5 hours on the project. As for generating revenue? I think we've got a while before we have to worry about that. We're more focused on scaling the systems than anything right now.
Over 100k clicks on day one? Here's to a successful launch!
Maybe it would help if you thought of it as an art project instead. In any case - and I hope this doesn't come off as trolling - isn't creativity exactly the sort of thing us hackers should be striving for? If you measure success in terms of "mak[ing] something people want" then I'd call this a success, if only a small one. For whatever reason, people sure do seem to enjoy clicking that button!
What's the point? What's the business model? (seriously).