There's still a huge blind spot in the west when it comes to "our" propaganda. You never see the BBC or Radio Free Asia get the "state owned media" tag on social media that's applied to anything Russian or Chinese since 2016.
I do think that there are substantive differences in the kind of "propaganda" between Russia and the West.
The reporting in the west is certainly ideologically biased with lots of ignorance and naturally often steeped in sensationalism.
Russias reporting is very often an intentional hostile psyops directed by state forces. Whatever take damages western society most is getting air time.
Its the same with western NGOs vs russian influence campaigns.
Those NGOs were in Russia since the 90s and havent changed a bit. Its the russian state that changed in a way that those NGOs are now hostile and detrimental to the cleptocracy. Now they are all banned.
In contrast Russias support of extremist groups in the west has no ideological consistency and is only aimed at doing maximum damage.