Sure, but my point was that it's not a one-way exchange of value. The sales staff may be paid less, but they get lower risk in return. Whether they like that is up to them.
But I'm not making a moral judgement. Pay your sales team whatever you want. Pay them minimum wage; for the people who accept the job, you're still doing them a service.
My point is that you will get bad salespeople by selecting for the ones willing to take smooth, low returns over commissions.
In the 3 companies I've worked at where I worked closely with direct sales teams, the ones who beat their numbers stick around, the ones who don't get fired. Your salary is the base pay you get whether you clear your numbers or not.
It's weird to call that "expert opinion". I'm not an "expert" at managing sales teams, though I've hired salespeople in 2 companies (I've never done sales or managed a sales organization). But we're right now not so much discussing my opinions about direct sales as we are talking about basic facts.
I agree with you, personally; commissions have their place.
That said we don't really know. Everyone uses commissions because everyone agrees that they work. But I'm not sure we've tested the alternative. That's why the Fog Creek trial will be interesting.
"Fog Creek have taken on the sales risk entirely from the sales staff. It's not a one-way trade."
I suppose. But without sales, they would be out of business. They take this risk on regardless of what they are paying their sales staff (Business is all about taking risk).
I wonder what percentage they were actually giving their sales staff..10%..20%? I doubt it was over 50%, so they aren't really increasing their risk by that much.
> so they aren't really increasing their risk by that much.
The rate of commission is not where the risk lies. Commissions are, from a short-term perspective, risk-free for the business. If the sales staff don't sell, you pay them less; the risk of divergence between revenue and expenses is lessened. The incidence of risk is pushed onto the sales staff.
If expenses are fixed but revenue is variable, then you face higher risk as a business.
In this case Fog Creek are taking the incidence of downside risk on themselves; in exchange for the loss of upside risk they will pay higher fixed wages.
Fog Creek have taken on the sales risk entirely from the sales staff. It's not a one-way trade.