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> Only thing that comes to mind is wanting to keep all ebook prices below $10, but that doesn't make much sense.

For me (perhaps because I grew up with physical books) the perceived value of an e-book is much lower. The same way I would buy a daily newspaper on the way to work, but have never paid for a newspaper website. Or that I would routinely pay for a vinyl record album but have never paid for online music.

Something about the nature of electronic media reduces its perceived value compared to physical. Physical media I can hold. I can feel its weight. It is something real. There is a sense that I "own" it and that it cannot be taken away arbitrarily, or suddenly become unusable due to a technical fault or technological obsolesence.

I have an e-book reader but haven't bought any e-books over about $5.00. For anything asking $10 or more I still prefer physical copies.



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