Indeed. Look at anything you or anyone spends money on. It all comes down to controlling your environment. The environment that corporations inhabit is structured in such a way as to demand user attention and data exploitation in order to survive.
Sad and true. Attention and value extraction from every aspect of human life is the only goal in corporatism. It’s never enough for these companies, endless growth is all that matters.
Regulation is too toothless to do anything about it so I think we'll naturally see all corporations evolve this way