Not a lot, but quite a bit. Winemakers have told me that they can't sell everything cheaply, and not only for basic economic reasons : if it's too cheap, lots of people won't buy it!
As to the matter of price, most of my wine tasting friends (including some with proper wine collections) are perfectly ok paying 5-10 euros for a bottle, as long as they like the wine - some of them have even made it a specialty to find good and cheap wine.
At the other end, I was once served wine without knowing what it was at a friend's place. I took a sip, then something happened in my head, and I started crying (I cry when food is really good) . I still remember that particular bottle, and the, well, infinite landscape that had suddenly opened in my mind (I know it sounds utterly ridiculous , but this is how it felt). No other wine has had the same effect on me, and it turns out the bottle was worth about 400 euros!
Well, it happens very rarely (I don't cry unless whatever I'm having is extremely good).
When it happens, people find it quite amusing, and it usually starts a conversation about the pleasures of life.
As to the matter of price, most of my wine tasting friends (including some with proper wine collections) are perfectly ok paying 5-10 euros for a bottle, as long as they like the wine - some of them have even made it a specialty to find good and cheap wine.
At the other end, I was once served wine without knowing what it was at a friend's place. I took a sip, then something happened in my head, and I started crying (I cry when food is really good) . I still remember that particular bottle, and the, well, infinite landscape that had suddenly opened in my mind (I know it sounds utterly ridiculous , but this is how it felt). No other wine has had the same effect on me, and it turns out the bottle was worth about 400 euros!