I'm guessing the purpose of the title "Design is horseshit" is to attract attention. It's not much different than saying "co-founders with a background in design create billions worth of value".
If you actually read the article the author basically says "Design enhances value, it does not create it." and there's nothing to argue about that - it's a fact. Another fact is that "programming enhances value, it does not create it".
In other words, the tools you use to create value are secondary to the actual value created. Talking about our tools we use is something we like to do. Too much talk about our tools, and too little thought on the end result, sometimes leads us to think that our tools are most important than the end result
If you actually read the article the author basically says "Design enhances value, it does not create it." and there's nothing to argue about that - it's a fact. Another fact is that "programming enhances value, it does not create it".
In other words, the tools you use to create value are secondary to the actual value created. Talking about our tools we use is something we like to do. Too much talk about our tools, and too little thought on the end result, sometimes leads us to think that our tools are most important than the end result