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The takeaway? Build up to something unexpected in your presentations.

That's the only takeaway?

Jobs appeals to nostalgia and positions Apple as the heroic company making the world a better place for people to live in. It's emotional and genuine if perhaps a little exaggerated. That it builds up with dramatic tension is just the basic foundation of the speech. It's the details and romanticism that put it over the top.



Which is why I don't get the whole "charisma" or "reality distortion field" claims. He's just this guy, you know?




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