It's probably that they made good coolers and then decided to capitalize on the name by selling everything under the moon—i.e. reselling someone else's stuff.
The total wattage of a PSU isn't the issue. As another comment points out, it's the number of rails and amperage per rail. If the motherboard is drawing a lot of amps because of the CPU and you stick another high current device on it, you will run into issues. If you had a SATA SSD that drew the same current you wouldn't likely had any issue since it would have been on a different rail.
When possible I try to buy from companies that make a product, as opposed to just name/market/make cool stickers.
ThermalTake is just a reseller, Season is an example of a company that makes power supplies. Seasonic sells to others for relabeling, but also sells direct to consumers.
Took me 3 SSDs, 2 motherboards and 2 PSUs to figure out what the cause of the problem was.
It was a ThermalTake TR2 500W PSU. No graphics card (integrated graphics) so 500W should have been fine.