The commies just won't give up. After the obvious failure of state planning in the 20th century they were short on angles. First they tried their government heavy brand of "environmentalism" as a way to boss everyone around. Now they've found "happiness research" as a propaganda tool.
- Unjustified name-calling irrelevant to the point of the article.
- Compared to the other groups influencing society (marketing departments, political parties, artists, The Media), modern environmentalists and "commies" are 1. powerless 2. arguably beneficial, if perhaps not trustworthy as a factual source.
- Calling your point-of-view "obvious" on a complex topic is Proof By Intimidation.
