What headwinds? The Western world is a consumption driven society (with the US b... | Hacker News

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		mtberatwork on Sept 13, 2022 \| parent \| context \| favorite \| on: Ask HN: When will big tech be taken down a notch? What headwinds? The Western world is a consumption driven society (with the US being an extreme version I would say), so I don't think advertising/PR spending will be reduced, just transferred from one focus to another. The businesses that are driven by ad revenues will pivot to wherever the ad dollars go.

jmoak3 on Sept 13, 2022 [–]

>so I don't think advertising/PR spending will be reduced

I disagree, if consumer spending is reduced due to less equity valuations or less overall liquidity, then the ad spend will follow.

A recession could easily bring this about.

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