Yea, they alsp began shitting on Tolkien fans preemptively by saying if ypi don't like it you're against diversity, etc.
It's no accident they enacted this shortly before releasing such a steaming pile of IP monetization.
Again- this is Amazon, who have shown they have no regard for laws, or their customers, and have a strained relationship with the truth to say the very least.
I'd bet dollars to donuts no one knew about this policy because it was never enforced until now.
