I've always considered it the European REI/MEC, albeit a bit on the cheaper end.
For some reason outdoor gear in the US seems to go from low quality Walmart stuff straight to high end more boutique brands, skipping a "high volume, durable quality, no need for ultra-technical specs" solid affordability zone that Decathlon seems to operate in.
For some reason outdoor gear in the US seems to go from low quality Walmart stuff straight to high end more boutique brands, skipping a "high volume, durable quality, no need for ultra-technical specs" solid affordability zone that Decathlon seems to operate in.