My friend asked me to create a logo using Dall-E for a pizza business called "Jared's pizza." I tried several different prompts but it kept outputting logos with the word "Jizza." It doesn't do too well with text from my experience, but it could have been the prompt.
DALL-E trying to spell is one of my favorite things. At one point I tried to generate an illustration of Steve Jobs, just to see what it comes up with for a popular figure, and I got a reasonable facsimile of his face along with the text "JiveStoves".
https://labs.openai.com/s/z1PVd5v6td9PsiY20Y5GdxDf | https://labs.openai.com/s/yxX49BjX07BztYgMjm49iXKc