They seem to have some PR "help" too. For example, this story from "Bedford Research" made the wires and at first glance seems to imply, falsely, that Raystream and Level 3 worked together: http://finance.yahoo.com/news/Breakthrough-Technology-From-i...
There was another PR release that mentioned Raystream and Netflix together, to ever so gently insinuate they were on the same level or somehow related.