Jony Ive is a brilliant designer, but I sense that he also requires a strong-willed critic in order to reign in some of his impulses. Steve Jobs was exactly that kind of person. Tim Cook takes a hands-off approach and as a result I believe that is why Apple products took such a sharp turn towards removing ports and trying to be as thin as possible in the mid 2010's. Think only having a single USB C port, the butterfly keyboard, and the touchbar. This is just speculation, but once Ive left MagSafe returned, more ports were added back on to the MacBook, and the keyboards returned to normal.
The 2012-2015 model was uniquely uncomfortable for me. The Touch Bar first generation with the butterfly keyboard is my gold standard for comfort, if not necessarily reliability, with the current generation of M1 Pro/Max MacBook Pro being a close second. Joint second goes to the aluminum PowerBook.
The real test will come when Apple brings out a completely new product category, say AR glasses. Ive seems to have had his issues (seemingly single minded focus), but his designs have been astonishingly overall.
The "Apple Car" is 100% a non-innovative, uncreative me-too product.
I don't see anything relevant announced that suggests innovation. Certainly the last 3 WWDC have be super disappointing and increasingly fluffy irrelevance.
The iPhone is still too thin. My wife has a brand new iphone and battery lasts about 8-10 hours in her normal use (she does a lot of text/photo/video but it is not continuous). An extra 50% battery would be an amazing win.
