Good article with some pretty intuitive and straightforward advice. I can't stress enough that one of the best places to move marketing dollars during tough time is Online. You can get more bang for your buck, better accountability, and greater engagement.
While this article shows you the best ways to not lose money during the recession, I think it's important for businesses to continue focus on making more money despite the economic conditions. If you spend efficiently during a recession, you'll do very well.
Just put up a blog post on it earlier today: http://www.newmediacampaigns.com/page/tough-times-squeezing-...
While this article shows you the best ways to not lose money during the recession, I think it's important for businesses to continue focus on making more money despite the economic conditions. If you spend efficiently during a recession, you'll do very well.