RAVN still seems to have an identity problem. I know it aims to be more than this, but the first thing I thought of when I signed on was, "Ooh, all the Groupon/LivingSocial/Google deals aggregated in a box layout"
I think you've highlighted one of the difficulties in this space. Nowadays, a lot of people expect any new ecommerce site to be some sort of deals site. It has become the default and you actually have to do work to show that you're not a deals site.
