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I think DigitalOcean is okay as a company, but I don't like the wording of this news item.

> New DigitalOcean Pricing / customers using Droplets, Snapshots, Load Balancers, Floating IPs, and Custom Images will experience a change in prices

They are dancing around the matter without using the word "increase". If instead the news was a price decrease, they would be screaming "decrease" loudly everywhere.

> Introducing a new $4 Droplet

A smokescreen, a distraction from the fact that most of their existing services are going up in price. Combining good news with bad news to smooth over the bad news.

> For 10 years, DigitalOcean has expanded and evolved to deliver a better cloud computing experience ... Today, DigitalOcean is proud to serve both teams of developers looking to build their next application ...

Flowerly language that serves to dilute the real news of the price increase.



Standard marketing 101. Can't fault them for doing what every other company on the face of the earth does.


But I liked DO because they didn't follow the standard marketing practices. Had been very straightforward with their prices.


I moved to DO from Linode about 10 years ago for various reasons. One was their straight-forwardness and transparency, which felt like a breath of fresh air from Standard Marketing 1.0. Considering that, I think the previous poster is right to call out today's email as a disappointment.


Isn't that normal? They're not being dishonest, I think?

In a job interview, we scream our strengths and downplay the rest as well.

Not saying it's right or "ok", but normal. Expectable as well...




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