This matches my findings 100%. The WWW is active and bubbling, but virtually all the cool websites I've found in the last 10 years or so came through friends, small IRC channels, or more recently through marginalia.nu :-). Google and friends are facilitators for the SEO and tracking industries, so of course they have zero interest to prioritize these things over content spam -- their whole business runs on content spam. But the WWW is as alive as it gets.