Ford pioneered modern car manufacturing, and Boeing got stuff farthet out in space. Shooting a Tesla on a SpaceX rocket was just a publicity stunt. A genius one it seems.
Despite which SLS is still not flying and Starliner is stuck in test flights and not human certified, despite both having been started a bit before SpaceX was being valued as high as $1.3 billion.
Similar with Ford: fantastic past! Yet the money from that past win didn’t let them do what Musk did.