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I also do not understand the theory that the order of presentation is necessitated by advertising. Adverts are inserted into the 2nd position regardless of how the feed is ordered.


It's more like the social network can use the algorithm to surface clickbait or whatever drives their metrics.


You're discussing some hypothetical. Actual Twitter just sells the 2nd position in the feed for targeted adverts. That's it. Nothing fancy.


Incorrect. Twitter has been pushing its ghastly “Home” on those who prefer “Latest Tweets” for a while.




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