> What gives you the right to use that person's reputation to shill your product?
Practically speaking you have the right to do anything unless someone complains about it. A lot of popular figures, even those long dead, have estates and organizations that manage their likeliness and other related copyright and IP. IDK what the situation is in this case, but Nvidia may very well have paid for the name.
I don’t think my kids have any more right to use my name than a corporation, unless I specifically grant them that right (like Walt Disney did by naming it the Walt Disney company). Another sickening one is the Ed Lee Club in SF, who endorses political candidates under the name of a much-loved dead SF mayor.
No, because they don’t own my identity! If my name is valuable I can will it to them. I can will my money to them. I just don’t think they should be able to endorse political candidates with my name after I’m dead, unless I specifically gave them that right by contract.
The situation is that various Australian companies (think Kangaroo) and DISH network already have Hopper product lines and Nvidia didn't care about getting into a legal kerfuffle and used the name anyway. As to whether Hopper's estate was consulted I don't know.
Practically speaking you have the right to do anything unless someone complains about it. A lot of popular figures, even those long dead, have estates and organizations that manage their likeliness and other related copyright and IP. IDK what the situation is in this case, but Nvidia may very well have paid for the name.