google "sucks" because ads. It might have other problems, but when you can buy your competitor name as a keyword ad and on mobile you need to scroll 1+1/2 screens to get to maybe the 1st organic result and the ad is barely different from the organic, you end up with a sucky search engine, no matter the algorithm.

The competitor website is not a slightly suboptimal result for the query: it's literally the wrong result if I'm not adding "alternative" to the search query. I'm sorry.