This is to hurt the Russian government and economy so that the leaders can reconsider their decisions. They live in an authoritarian regime, the citizens are negatively impacted as a side-effect of the decision of their leaders. Have some empathy, I'm sure a majority of Russia citizens are not ok with the war.
No, this is to affect the people. People without jobs or money have time and motivation to march to the capital to enact the needed policy changes to get the sanctions removed.
