What do you think Solutions Architects and Developer Advocates (between the two groups who do most Re:invent sessions) are?
Hell, what do you think re:Invent is? It's a sales conference.
In any company you have two groups of people: Those that build the product, and those that sell it. Ultimately, solutions architects and developer advocates are there to help sell the product.
Of course Amazon is customer obsessed. And genuinely interested in ensuring customers have a good experience, and their technical needs are met - through education, support, and architectural guidance. But ultimately, that's what it is.
Hell, what do you think re:Invent is? It's a sales conference.
In any company you have two groups of people: Those that build the product, and those that sell it. Ultimately, solutions architects and developer advocates are there to help sell the product.
Of course Amazon is customer obsessed. And genuinely interested in ensuring customers have a good experience, and their technical needs are met - through education, support, and architectural guidance. But ultimately, that's what it is.