The problem with this article is it comes across (based on the title) as statistical, but it's not: "This isn’t a statistic, it’s a casual observation..."
I think it's compounded by confirmation bias and the like--by believing that most people are unhappy, the author notices more unhappy people reinforcing his belief.
I felt immediately betrayed by the author and didn't want to believe anything else he had to say. It is fine if the goal was to not have my trust, but I don't know why that would be the case here.