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Both 1) and 2) are testaments to the effectiveness of Apple's marketing/propaganda, which has historically been their strength. Steve Jobs was a marketing genius.

The M1 may be a nice processor, but do people actually need a nicer processor? Before the M1, were iPhone users really going "gee I really could use more cores"?

Sure, faster tech is always better, but I'm of the position that the M1 craze is >95% marketing propaganda and <5% genuine "this is a qualitative and necessary improvement to my user experience".

Apple enthusiasts definitely want to believe that Apple is constantly innovating and ahead of the game. And there are a lot of them, notably on HN.



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