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Totally agree that the pace of innovation in their core business seems to have stalled. However, I'd argue that Waymo (Google subsidiary) is leading the pack, by far, in terms of self-driving capability.

Not only do they have publicly-usable self-driving vehicles on the road today, they are also testing autonomous trucks for freight. Both of these industries are worth multiple 10's of billions/year in the U.S. alone.



Waymo may be ahead but I’m not sure that’s good enough by itself. The largest manufacturers are all working on their own self driving systems. If Waymo software ends up shipping with Nissan, Jaguar/Land Rover, and Volvo products, that’s still a fairly small portion of the market. They might have some success as a robotaxi business but there will be a lot of competition there as well and likely thin margins for companies that can’t achieve significant vertical integration (Tesla, GM, Ford, VW, etc)

I agree this is definitely their biggest opportunity, but it may be more difficult to achieve mainstream success with it than it seems.




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