I'm not sure there is a difference between these concepts here. The quality Netflix is after isn't highbrow content that feeds pretentiousness but isn't actually watched. It's masterful execution of a craft, which can happen in any genre.
As an example: the original Police Academy movie had both quality and a large audience. The rest of the franchise was increasingly cringy and saw, I assume, declining viewership.
The reason why Netflix should care about quality and not just eyeballs is that it's a leading indicator: Police Academy II may well have had a larger audience, surfing on the coattails of the first installment. But that's not a sustainable strategy, and unlike the producers of Police Academy XI, Netflix can't just leave the husk and find a new home if it ruins its brand.
So for Netflix, it's not just important to get many people to watch something. They also need to come away from the experience with a wish to repeat it. There may well be more to the experience than mere enjoyment, as well: I feel like there is a sense of "quality" I get when watching something that is distinct from my enjoyment, and that I am more likely to remember it, and fondly so, if I find that quality.
All that suggests a few ideas that mere viewership wouldn't: Netflix would try, for example, to keep me from watching something that I end up despising, and especially if I do so because I consider it "low-quality". You can do reality TV even if your audience has more Ivy League credentials than a New England Hospital, but you better make sure it has a chance to become a pop-cultural phenomenon, like, say, a show about interior decorating that neatly fits into a wider trend of minimalism.
Netflix needs content which results in the maximum number of subscribers at a given point in time. Which has some correlation to eyeballs but is very different from networks selling ads based literally on eyeballs (and their demographics).
This requires some combination of quality (whatever that means exactly), pop culture relevance (Squid Games), and good enough filler so that less selective viewers don't run out of stuff to watch. Of course, they can program for niches more than traditional broadcast TV did too.
I suspect that's WAI in their eyes, they're optimizing for eyeballs, not so much for quality.