In the end search is about relevancy. Trustworthiness of a blog or article is hard to discern by machines. The blogs likely rank high because of relevancy as well as clicks. Sponsored doesnt always mean that the reviews are biased. Reviews on reddit aren’t exactly trustworthy too - there are always going to be competing arguments and reviews for a product, you just have to use your own judgment which plays into your personality, risk tolerance etc.
Indeed but as to the linked thread's point, it's an opportunity for a startup to come in. A startup which could tackle the quality problem not just relevancy.
