Eric Schmidt says weird things (see http://dthin.gs/niXnvA). Here's what stood out to me in this talk (paraphrasing): "People don't have to use it if they don't want to."
You know you have a suspect product when that's the best defense you have for it. He wants people to use G+ yet he says that they don't have to. Saying stuff like that doesn't make current users comfortable or new users giddy to try it out.
This resonated with me too. "No one is forcing you to use it," - precisely, and therefore no one does! Just because there are a ton of nerds using the service right now, doesn't mean it's useful. My mom, who took a few years to get comfortable with email, she sure is not using it, but guess what, she's got Facebook! Google is disappointing :(
You know you have a suspect product when that's the best defense you have for it. He wants people to use G+ yet he says that they don't have to. Saying stuff like that doesn't make current users comfortable or new users giddy to try it out.