College students signed up, found nothing of interest and didn't bother to visit again.
Not directly a citation, it is very hard to dig for a "bounce" rate or usage statistics of Google with the deluge of the real-name debate in content searching.
Well, found a bit more: http://searchenginewatch.com/article/2098915/Google-Usage-Tr...
Conflicting reports: http://gigaom.com/2011/08/19/inactive-accounts-google-plus-i...