Actually you can pretty much do that -- define the cost of acquisition for ad sp... | Hacker News

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		gsiener on Aug 25, 2011 \| parent \| context \| favorite \| on: Show HN: business plan forecasting (our new app) Actually you can pretty much do that -- define the cost of acquisition for ad spend and watch how it scales with customer growth, etc. Where do you have display ads right now?

rokhayakebe on Aug 25, 2011 [–]

Just through buysellads, but i spent a few hours trying to figure out what combination of CPM, CTR, and Conversion rate would make sense for us.

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