Although the OP didn't phrase it in perhaps the most tactful way, there is a serious issue of undisclosed conflict of interest going on here. Techcrunch's own policy (I suspect general AOL editorial policy as well) requires full disclosure, and it's simply not happening here.
I agree completely. If there is a conflict of interest, it should be disclosed. (I don't know how there is a conflict of interest, I am not aware of how the investment graph looks like.)