But for Office they are already trying to move all the revenue to O365. That's the future and there you don't have to deal with piracy. I've never heard pirated copies of SQL Server being an issue.
And then, sure there's Adobe, but 99% of apps are pure web apps. No desktop client needed. Netflix Windows dekstop usage is small compared to their webpage and if MS pushed hard on this, they could just pull the app altogether.
The app store angle just isn't going to be this revenue monster for them long term. When I look at my desktop the only apps I have open are Microsoft and Adobe apps. That's it -- and the occassional game.
IMO, I think the thing they should care about the most is preventing ransomware/malware on their devices. Apps will be in the cloud, but the entry point is the device. Enterprises will want to have the most secure and easy to use entrypoint.
And then, sure there's Adobe, but 99% of apps are pure web apps. No desktop client needed. Netflix Windows dekstop usage is small compared to their webpage and if MS pushed hard on this, they could just pull the app altogether.
The app store angle just isn't going to be this revenue monster for them long term. When I look at my desktop the only apps I have open are Microsoft and Adobe apps. That's it -- and the occassional game.
IMO, I think the thing they should care about the most is preventing ransomware/malware on their devices. Apps will be in the cloud, but the entry point is the device. Enterprises will want to have the most secure and easy to use entrypoint.