Claiming about a fake concept video that "This is a game we’re playing around the office right now," and confirming to Gizmoid that the video claiming that was authentic, then later retroactively editing the video title and description to say it was a concept video only AFTER they got caught and called out with lots of media coverage about the lie, is literally and intentionally fraud, yes.

Microsoft has never made such unsubstantiated false claims or published fraudulent demos about the Hololens. So no, they're not anywhere near the same level of deceptive business practices.