I think a lot of American TV and movies that we see from a young age tend to portray America as some combination of violent, corrupt, venal, frenetic, a struggle. For every thoughtful film or show where no-one brandishes a gun there must be hundreds more the opposite. We get everything you make here as fire hose of content all in the original language in Britain and even though it’s all make believe and most Americans are living normal lives just like most Brits, I think it must have some affect at some level. It’s your brand perception, if you like. I think it probably affects Americans as well but you can’t rationalise it as something that happens somewhere else.

Comparing life in the Bay Area to life in London: London is a world class capital city with everything that comes with that.

The Bay Area is mostly shithole of strip malls.