> Latest iteration of coercion is called Google AMP.

I changed my default search engine from GSearch to DDG a couple years ago because of AMP, but it's now thankfully dead in the water, e.g.

https://searchengineland.com/google-news-app-will-display-no...

https://www.mediapost.com/publications/article/366242/amp-de...

https://www.seroundtable.com/google-remove-amp-no-search-ran...