Funny, because I've started a privacy-friendly analytics tool [0]. It really happened by "accident", as I initially tried to solve my own problem (analytics for my website without an ugly cookie-banner) and only later discovered there were many existing solutions.
Now that I went all-in on it, I think there is much more to it than what you can see at a first glance. There are a lot of dividing factors, like support, features, ... or in our case a unique design and good support for resellers (agencies) and technical people (server-side integration). We have been called copy-cats, but that doesn't mean different people won't find similar solutions for the same issue like it happens with us or in science from time to time.
Now that I went all-in on it, I think there is much more to it than what you can see at a first glance. There are a lot of dividing factors, like support, features, ... or in our case a unique design and good support for resellers (agencies) and technical people (server-side integration). We have been called copy-cats, but that doesn't mean different people won't find similar solutions for the same issue like it happens with us or in science from time to time.
[0] https://pirsch.io/