> "they can / should do a couple of things, which might actually increase revenue."
cutting prices that drastically will most certainly not increase revenue. in a competitive market, pricing is near/at the price elasticity equilibrium. in a monopoly situation, pricing is much beyond that point, in the company's favor. you're suggesting they move prices in the opposite direction, which would most certainly impact revenue negatively. note that these are not nascent, high growth markets where the growth rate can overwhelm the price elasticity dynamics.
the court should be mandating broad, open, and honest competition, not dictating prices, which is will practically always get wrong in some way. price is a signal for how competitive a market is, not a lever to drive competition.
cutting prices that drastically will most certainly not increase revenue. in a competitive market, pricing is near/at the price elasticity equilibrium. in a monopoly situation, pricing is much beyond that point, in the company's favor. you're suggesting they move prices in the opposite direction, which would most certainly impact revenue negatively. note that these are not nascent, high growth markets where the growth rate can overwhelm the price elasticity dynamics.
the court should be mandating broad, open, and honest competition, not dictating prices, which is will practically always get wrong in some way. price is a signal for how competitive a market is, not a lever to drive competition.