It's absolutely about user freedom. The problem is companies will sacrifice our freedom as soon as it starts making things inconvenient for them. Our freedom literally gets in the way of their business.
I expect them to care and work with kernel developers in order to make things better for everyone. Intel does, why can't nvidia? Intel drivers are part of the kernel and they literally just work. I avoid nvidia products like the plague now.
It would be a benefit to Linux adoption.