90% of the voters are too stupid or probably don't even know what encryption is. Many are also going to stick to party lines. It just matters whether the 10% swing voters will care about this issue *more than* the other awful things the leadership is doing.
Plenty do know and care when news outlets' tech experts report on seemingly incomprehensible topics such as net neutrality or encryption. You can't white wash expert opinion. Again, the government has been asking for this for decades: