The supermarket network I usually shop at lets one chose 5 product categories (out of about 30 or so) that they will get cashback from. Recently, they've decided to split categories "Tea, Coffee, Cocoa" and "Fruits & vegetables" into two new categories each: "Tea", "Coffee & Cocoa", "Fruits", and "Vegetables", — with the stated reason "to improve your shopping experience". No idea how that would improve my shopping experience, but hey, they probably know better than I do, right?
