Not that the article itself didn't already have some odd takes, to say the least, but I find it a bit ironic that they talk about design with seeming authority when that site has a very strange anti-feature where every few minutes eyeballs pop up on screen—sometimes over the text, making it more difficult to read—and you have to hover the pointer over them to make them go away. It was absolutely terrifying the first time, and quickly got annoying after that.

In hindsight, the eyeballs act like an unintentional warning not to bother reading. And that's despite my agreeing with the initial premise that these flat rebrandings are getting way too common.