Competitive programming problems are often designed with intended solution technique in mind first so whatever the trendy thing to do is finds its way into the competitions. Segment trees used to be popular but less so now because it's unfair to some languages. Python and C++ competitors can often work around a segment tree with a sortedlist/ordered_set oneliner while someone using Java is coding it from scratch or resorting to a "hackpack".
Any dynamic programming algorithm where n-th item depends on contiguous k ones with some nice binary operation (like +) can benefit from storing the state in a segment tree, so when you go and calculate n-th item, you can get the value in log(n) instead of O(k) (although prefix sums work fine there too if + is involved).
I know also of examples where lazy segment tree is used too.
Segment trees can also be used to decode the kth lexicographic permutation of a sequence of elements in O(n log n) instead of O(n ^ 2).
1. get 0th elem twice (1 2)
2. get 1st elem (4)
3. get 0th elem twice (3 5)
The data you are maintaining in the segment tree allows you to get the elements out of 1 2 3 4 5 sequence in O(log n), and when you remove the element O(log n), the structure can tell you again what the k-th element is.
If you hold the data in a normal array, you get quadratic algorithm.
Of course, you can use a different tree that allows you to get the k-th element of a sorted sequence but segment trees are easy to code in comppro setting.