If you are very new to the industry, you might face some difficulty initially since people are not sure if its worth paying you more when there are others who are ready to do same work at cheaper rate.

But if you have good portfolio, audience, contacts, you won't face much problem.

If somebody is cheaper, there's a reason why they are cheaper. If you are good at what you are doing, people will be happy to pay you what you are worth.

Good Luck :)